Disadvantages of social media
Some of the downsides of using social media include:
- Resources – You will need to commit resources to managing your social media presence, responding to feedback and producing new content. This can include hiring and training staff, investing in paid advertising and paying for the costs of creating video or image content.
- Evaluation – While it is easy to quantify the return-on-investment in terms of online sales generated by social media advertising – there are some less tangible benefits. It can be hard to measure and place a monetary value on the brand awareness and reputation that social media can bring. It’s difficult to know how social media effects sales in-store.
- Ineffective use – Social media can be used ineffectively. For example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback – may damage your reputation.
Social Media 